From Strangers to Cousins: How a Whole Industry Grew Up Around Getting You in the Same Room as Your DNA Matches
What started as a niche hobby has quietly spawned a booming industry of reunion planners, heritage tour operators, and DNA meetup coordinators all betting that people will pay good money to shake hands with their long-lost relatives. We went inside the business of turning genealogy enthusiasm into genuine human connection — and found something a lot more complicated, and a lot more moving, than we expected.
Jul 16, 2026